NP360: Connecting People To Nature

Ngong Ping 360

Mirum | Hong Kong | 2020-09-22

Keywords: platform | campaign | web

words | minutes read

This created a bond with consumers and the experiences whilst strengthening and positing the NP360 brand as the central hub for outdoor experience on Lantau.

The ask

Ngong Ping 360 (NP360) serves as the promotion hub for Lantau Island, showcasing all the amazing outdoor experiences that connect people to nature. They came to us with a modern vision to extend that capability even further by adding more physical experiences to their digital platform in a new way that would connect even more people to Lantau.

The Idea

We worked closely with NP360 to create an idea to help re-brand NP360 with a campaign that could help promote and associate the different experiences on Lantau. We helped to create the Land, Sea and Sky campaign. This created a bond with consumers and the experiences whilst strengthening and positing the NP360 brand as the central hub for outdoor experience on Lantau.

Beyond the refresh of the digital services we create a new itinerary system that spoke to their different user bases, allowing them to customize their journey and activities based on how much time they had to explore Lantau. This in term helped to promote the local guides who offered their service in showing locals and tourists around the amazing outdoor experiences.