Ocean Park: Website Revamp

Hong Kong Ocean Park

Mirum | Hong Kong | 2016-09-01

Keywords: Mobile App | Web Application | Marketing Campaign

words | minutes read

The responsive design of the website led to an unprecedented increase in mobile visitors which played a large role in the overall increase of visits.

Challenge

Ocean Park required a new website which met the modern standards of the digital era and reflected their status as Hong Kong’s premier theme park.

Solution

Today's digital standards have been met and exceeded with the site repackaging over 500 pages of content into a responsive and highly experiential design that includes several complex offerings such as real-time in-park show schedules and live opening time systems.

A firm understanding of the site's audience allowed us to strategically build and design a site which appealed to their needs. By combining the correct content with a dynamic design and functionality, online audiences can now enjoy an immersive Ocean Park experience on mobile, tablets and computers. Information and data has been intuitively structured to give users a smooth navigation and a better overall online journey.

Results

The new Ocean Park website proved to be an instant success with thousands of new visitors flocking to explore the site. The responsive design of the website led to an unprecedented increase in mobile visitors which played a large role in the overall increase of visits.