Clinique: My Cover My World


Mirum | Hong Kong |   2019-10-31
Keywords: Innovation | Interactive Project | Marketing Campaign
words | minutes read

Our approach is to portray a woman with a sense of freedom, confidence and effortlessness when they use the Clinique BB Cushion in the city.

The Ask

In launching its new line of BB Cushion products designed by Japanese painter & illustrator Yoko Honda, Clinique turned to Mirum to help bring the campaign to life through digital and retail channels, engaging and drawing customers into the brand experience whilst driving excitement over the beautifully designed artworks.


The Idea

The BB cushion product was targeted at on-the-go women who wanted to feel confident throughout their day, protected from harmful impurities and UV rays. With this, we created an interactive & personalized mobile and tablet experience, allowing customers to customize their own designs while learning about product benefits wherever they are. The app also featured an delightful augmented reality feature that brings the designs to life when pointing at the products with their phone’s camera.

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