Estee Lauder: Night Concierge Table

Estee Lauder

Mirum | Hong Kong | 2021-05-13

Keywords: innovation | platform | campaign | interactive | retail

words | minutes read

To use, simply place the desired product onto the table, and receive benefits and how-to-use information in real time.

The Ask

Estee Lauder wanted to transform and enhanced people’s shopping experience within the store. They want to launch a pilot device in key markets, refine it and then launch it to other market.

The Idea

Following the succession of the Charme table, we worked with Estee Lauder and came up with the Put Down & Learn touch table for their Own the Night collection. Using P-cap technology and product-merged ID tags, the table allows customers to learn more about any product they take interest in. To use, simply place the desired product onto the table, and receive benefits and how-to-use information in real time. Customers are hence able to achieve a deeper understanding about a product and whether it is suited to their needs before selection and purchase through such simple actions, making the process simple and more efficient than ever before.

We later developed the Lift & Learn touch table, an adaptation from Put Down & Learn. To trigger the interactive page to show benefits and information about a product, just pick up the chosen product. The Lift and Learn table is wireless and portable, not to mention smaller in size, making it suitable for compact spaces such as markets small shops. This more is concise and straightforward in comparison and customers will no doubt find their retail experience to be much more dynamic and gratifying with this tool.