The Ask
The Hong Kong Institute of Certified Public Accountants (HKICPA) is the only body authorised by law to register and grant practising certificates to certified public accountants in Hong Kong. It regularly organises events spanning international networking opportunities, professional development seminars, and experience-sharing sessions for the benefit of its members.
In keeping with its core values––professionalism, integrity, expertise, quality, and thought leadership––as well as modern event industry standards in the digital era, we were tasked by HKICPA to create an enhanced member experience that could boost event attendance and participation, simplify the CPD tracking process, as well as improve interaction and engagement in general.