Wynn: Where AI and Art Speak

The Ask

Art Macao was a half-year long initiative in 2019 that brought together renowned Chinese and international artists through various exhibitions and outdoor installations in conjunction with the 20th anniversary of the Macao Special Administrative Region’s establishment.

To show its support for the initiative, luxury hotel Wynn Macao held an art exhibition entitled ‘Wynn – Garden of Earthly Delights’. Curated by Chip Tom from the Heather James Fine Art Galleries, it provided a unique opportunity for the public to take an artistic journey through a selection of incredible masterpieces from around the world. To attract visitors from all walks of life, Wynn Macao required a website that would complement the distinct experience on-ground.

The Idea

Instead of designing a website that focused purely on the details of the exhibition, we wanted to adopt a story-telling approach that would intrigue visitors and simultaneously allow them to ‘spot’ the artwork they were interested in immediately. Serving as a portal of discovery, the website’s user interface (UI) had to be easy to navigate and present important information about all the artwork in a clear manner.