At Mirum, we undergo an extensive design thinking methodology across all our user interface design, so we can craft connected experiences that engage end users at every possible level. Design thinking is a non-linear, iterative process that we use to identify business assumptions, understand problems and redefine challanges. We use the process to create innovative solutions that we continuously prototype and validate.

Design Thinking is important because it changes paradigms in business management theory. This is achieved by using a creative and accessible form of business planning. This aligns strategy, brand communication and physical environments around propositions that enhance customer experiences.

Design thinking can be described as a discipline that uses the designers' sensibility and methods to match people’s needs with what is technologically feasible and to convert viable business strategies into customer values and market opportunities.